December 15, 2021
Updated December 15, 2021
What is a Cookie?
A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognize your web browser when you return, additional data that serves the cookie’s purpose, and the lifespan of the cookie itself. A web beacon is a graphic image, which is placed on a website or in an email that alone or in conjunction with cookies compile information about your usage of or your interaction with a Blueprint website or email. Pixels tags, clear gifs, and other similar technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our website.
First and Third-Party Cookies
Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.
Cookies set by other sites and companies are called third-party cookies. They can be used to track you on other websites that use the same third-party service.
Types of Cookies and How We Use Them
Essential Cookies: Essential Cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing. We use Essential Cookies to enable certain functions on our website.
Performance Cookies: Performance Cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These Cookies may be set by the website you’re visiting (first-party) or by third-party services. They do not collect personal information about you. We use Performance Cookies on our site.
Functionality Cookies: Functionality Cookies are used to collect information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customized, enhanced, or optimized content and services. These Cookies may be set by the website you’re visiting (first-party) or by third-party services. We use Functionality Cookies for selected features on our site.
Targeting/advertising Cookies: Targeting/advertising Cookies help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These Cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising Cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use Targeting/advertising Cookies on our site.
If you do not want Cookies (other than web beacons) to be placed on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all Cookies (including Essential Cookies) you may not be able to access or use all or parts or functionalities of our services.
If you want to remove previously stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Services from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.
You may avoid web beacons by configuring your email reader program to disable the functionality that enables remote images to load and by refraining from clicking on any links in email messages.
For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see www.aboutads.info/choices.